5. Standing Invitation
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Data collected from us is already used in a manner similar to our protagonist’s approach. Algorithms track us and those in our networks to build models that predict our behaviour.
These forecasts, particularly their precision, complicates the idea that we exercise free will. This is at the heart of the unease we feel when our phones display a well-timed ad, even if the product happens to align with our desires.
“Each possession in sight helps
me pencil in who they might be.”
me pencil in who they might be.”
Data collected from us is already used in a manner similar to our protagonist’s approach. Algorithms track us and those in our networks to build models that predict our behaviour.
These forecasts, particularly their precision, complicates the idea that we exercise free will. This is at the heart of the unease we feel when our phones display a well-timed ad, even if the product happens to align with our desires.